Off the Street Club photographed by Kevin Zacher

Kevin Zacher had the opportunity to photograph the Off the Street Club for Energy BBDO.  Founded in 1900, Off The Street Club is Chicago’s oldest boys and girls club. They currently serve more than 3,000 kids in one of the most dangerous neighborhoods in the country, West Garfield Park.  The Off The Street Club is a place where kids can truly find hope and where every child seeking a safe place to go is welcome for games, play and mentorship.

Photographer: Kevin Zacher
Client: Off the Street Club
Agency: Energy BBDO
Art Production: Liz Miller-Gershfeld | Antoinette Rodriguez

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Director Kevin Zacher for Abercrombie & Fitch

Director and photographer Kevin Zacher worked with The Richards Group for their client, Abercrombie & Fitch, on the “This is the Time” campaign. The commercial and accompanying print campaign (Zacher also served as the photographer), showcases an appreciation of this unique stage in their customers’ lives by linking the adventures they are on to the heritage of the Abercrombie & Fitch brand.

Adweek praised the spot – “Abercrombie & Fitch and its new agency of record The Richards Group dropped a powerful coming-of-age campaign, “This is the Time,” aimed at tapping into the changing lives of the apparel brand’s core customers, 21- to 24-year-olds.”

Director: Kevin Zacher
Client: Abercrombie & Fitch
Agency: The Richards Group
Campaign: “This Is The Time”
Copywriter: David Canright, Creative Group Head
Art Director: Lynda Hodge, Creative Group Head
Producer: Sheri Cartwright

 

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