Photographer Kevin Zacher for Huck Magazine
Photographer: Kevin Zacher
Magazine: Huck
Photo Editor: Cian Traynor
Subject: Sean Baker
Photographer: Kevin Zacher
Magazine: Huck
Photo Editor: Cian Traynor
Subject: Sean Baker
Photographer: Kevin Zacher
Client: Eddie Bauer
Art Director: Tracee Alvord
Director of Photography Operations: Kirsten Kinkead
Producer: Megan Schaut
Director | Photographer: Kevin Zacher
Client: Abercrombie & Fitch
Agency: The Richards Group
Campaign: “This Is The Time”
Creative Directors: Lynda Hodge + David Canright
Producer: Sheri Cartwright
Director: Kevin Zacher
Client: AB InBev
Agency: Laundry Service | Cycle Media
Creative Director: Suzanna Klaucke
Associate Creative Director: Kristina Litvin
Copywriter: Shannon Fiedler
VP Production: Hayley MacKay
Executive Producer: Sarah Wolff
Producer: Tiffany Brathwaite
Director and photographer Kevin Zacher worked with The Richards Group for their client, Abercrombie & Fitch, on the “This is the Time” campaign. The commercial and accompanying print campaign (Zacher also served as the photographer), showcases an appreciation of this unique stage in their customers’ lives by linking the adventures they are on to the heritage of the Abercrombie & Fitch brand.
Adweek praised the spot – “Abercrombie & Fitch and its new agency of record The Richards Group dropped a powerful coming-of-age campaign, “This is the Time,” aimed at tapping into the changing lives of the apparel brand’s core customers, 21- to 24-year-olds.”
Director: Kevin Zacher
Client: Abercrombie & Fitch
Agency: The Richards Group
Campaign: “This Is The Time”
Copywriter: David Canright, Creative Group Head
Art Director: Lynda Hodge, Creative Group Head
Producer: Sheri Cartwright
Photographer: Kevin Zacher
Location: Montauk, NY
Director: Kevin Zacher
Client: United Dairy Farmers | Homemade Brand Ice Cream