Director Alex Bernstein for Range Rover

For the 30th anniversary of the Range Rover, director Alex Bernstein brought to life Spark44’s spot which recreates the original Range Rover print ad as a moving image with a twist.

Director: Alex Bernstein
Client: Jaguar Land Rover | Range Rover
Agency: Spark 44
Creative Directors: Peter Buck + Matt Page
Associate Creative Directors: Brendan Moran + Mark Scott
Producer + Project Manager: Lindsay McQueen

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Alex Bernstein photography of Michelin’s Pilot Sport 4s test

Because of his career as a photographer, journalist, and influencer in the automotive industry, Alex Bernstein was invited to Palm Springs to test out Michelin’s newest performance tire – the Michelin Pilot Sport 4s.  Bernstein enjoyed two nights at the Ritz Carlton, meals by a Michelin starred chef, and driving BMW M4’s and M2’s on The Thermal Club’s track.

Photographer: Alex Bernstein

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