Photographer Ed James’ new advertising work

Photographer: Ed James
Agency: VCCP Health
Art Director: Louisa Harley

These ads were shot for a new drug allowing people to get on with their lives. The images illustrate this freedom through the patients shoes. The 3D printed shoe sole’s illustrate a patients-eye- view of the activity they’ve now been able to take part in.

All shots were taken on location in London.