Director Ture Lillegraven for Under Armour x The Rock

Dwayne Johnson’s creative agency Seven Bucks Creative debuts its first campaign directed by Ture Lillegraven to promote Under Armour’s Project Rock. AdAge wrote, “Themed ‘Build the Belief,’ the effort comprises footage of Johnson and others in the throes of real, grueling workouts. The lead video includes a voiceover by Johnson recounting the work and perseverance that took him from just seven dollars in his pocket to his success today.”

Director: Ture Lillegraven
Agency: Seven Bucks Creative
Client: Under Armour x The Rock
Chief Marketing Officer: Chet Gulland
Creative Director: Steve Peck
Producer: Niki Polyocan

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Ramona Rosales for the 2018 Golden Globes

Director and photographer Ramona Rosales captured the Golden Globes winners and presenters for the Instagram Official Portrait Studio. To see more images and view the videos, visit @goldenglobes or @ramona_rosales.

Photographer | Director: Ramona Rosales
Client: Hollywood Foreign Press Association
Agency: Instagram
Contacts: Claudine Cazian, Ashley Chapman, Chelsea MacDonald
Press: “Meet the Woman Photographing the 2018 Golden Globes on Instagram,” Paper Magazine, 1/7/18

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Director Kevin Zacher for Abercrombie & Fitch

Director and photographer Kevin Zacher worked with The Richards Group for their client, Abercrombie & Fitch, on the “This is the Time” campaign. The commercial and accompanying print campaign (Zacher also served as the photographer), showcases an appreciation of this unique stage in their customers’ lives by linking the adventures they are on to the heritage of the Abercrombie & Fitch brand.

Adweek praised the spot – “Abercrombie & Fitch and its new agency of record The Richards Group dropped a powerful coming-of-age campaign, “This is the Time,” aimed at tapping into the changing lives of the apparel brand’s core customers, 21- to 24-year-olds.”

Director: Kevin Zacher
Client: Abercrombie & Fitch
Agency: The Richards Group
Campaign: “This Is The Time”
Copywriter: David Canright, Creative Group Head
Art Director: Lynda Hodge, Creative Group Head
Producer: Sheri Cartwright

 

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