Director Alex Bernstein for Range Rover

For the 30th anniversary of the Range Rover, director Alex Bernstein brought to life Spark44’s spot which recreates the original Range Rover print ad as a moving image with a twist.

Director: Alex Bernstein
Client: Jaguar Land Rover | Range Rover
Agency: Spark 44
Creative Directors: Peter Buck + Matt Page
Associate Creative Directors: Brendan Moran + Mark Scott
Producer + Project Manager: Lindsay McQueen

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Photographer Elizabeth Weinberg’s promo featured on PDN

PDN spoke with Weinberg about her new die-cut promo:

“When she began, it was the promo itself that had to showcase her work. Now, Weinberg sees her mailings as a vehicle to drive traffic to her website. For this reason, she doesn’t include a lot of other information in her promo. “I want the images to be a peek into the larger bodies of work that exist online” she explains.

Weinberg says that in all the years she’s been sending out promos she’s “never not gotten a job or at least an inquiry about a potential job from a promo piece.” But when she checks her website stats and sees new users and potential clients who never had visited before, she knows her promos are working.”

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