09
Nov 18

Photographer Kevin Zacher for Under Armour

Photographer: Kevin Zacher
Client: Under Armour
Agency: RXM Creative
Producer: Chelsea Solitrin


08
Oct 18

Photographer Kevin Zacher for Under Armour

Photographer: Kevin Zacher
Client: Under Armour
Agency: RXM Creative
Producer: Chelsea Solitrin


10
Sep 18

Director Ture Lillegraven for Under Armour

Director: Ture Lillegraven
Agency: Seven Bucks Creative
Client: Under Armour x The Rock
Chief Marketing Officer: Chet Gulland
Creative Director: Steve Peck
Producer: Niki Polyocan


07
Aug 18

Photographer Ture Lillegraven for Under Armour x The Rock

Photographer: Ture Lillegraven
Agency: Seven Bucks Creative
Client: Under Armour
Creative Director: Steve Peck
Producer: Niki Polyocan



27
Mar 18

Director Ture Lillegraven for Under Armour x The Rock

Dwayne Johnson’s creative agency Seven Bucks Creative debuts its first campaign directed by Ture Lillegraven to promote Under Armour’s Project Rock. AdAge wrote, “Themed ‘Build the Belief,’ the effort comprises footage of Johnson and others in the throes of real, grueling workouts. The lead video includes a voiceover by Johnson recounting the work and perseverance that took him from just seven dollars in his pocket to his success today.”

Director: Ture Lillegraven
Agency: Seven Bucks Creative
Client: Under Armour x The Rock
Chief Marketing Officer: Chet Gulland
Creative Director: Steve Peck
Producer: Niki Polyocan