07
Aug 18

Photographer Ture Lillegraven for Under Armour x The Rock

Photographer: Ture Lillegraven
Agency: Seven Bucks Creative
Client: Under Armour
Creative Director: Steve Peck
Producer: Niki Polyocan



27
Mar 18

Director Ture Lillegraven for Under Armour x The Rock

Dwayne Johnson’s creative agency Seven Bucks Creative debuts its first campaign directed by Ture Lillegraven to promote Under Armour’s Project Rock. AdAge¬†wrote, “Themed ‘Build the Belief,’ the effort comprises footage of Johnson and others in the throes of real, grueling workouts. The lead video includes a voiceover by Johnson recounting the work and perseverance that took him from just seven dollars in his pocket to his success today.”

Director: Ture Lillegraven
Agency: Seven Bucks Creative
Client: Under Armour x The Rock
Chief Marketing Officer: Chet Gulland
Creative Director: Steve Peck
Producer: Niki Polyocan