23
Jun 17

Michelin ad shot by Alex Bernstein wins Bronze Lion at Cannes

Bernstein’s image for Michelin was awarded a Bronze Lion at the 2017 Cannes Lions International Festival of Creativity.

Photographer: Alex Bernstein
Client: Michelin
Agency: TBWA\Chiat\Day
Creative Directors: Chris Garbutt, Erik Vervroegen
Art Director: Bill Hornstein
Art Producer: Loren Shteyman


27
Feb 17

Alex Bernstein photography of Michelin’s Pilot Sport 4s test

Because of his career as a photographer, journalist, and influencer in the automotive industry, Alex Bernstein was invited to Palm Springs to test out Michelin’s newest performance tire – the Michelin Pilot Sport 4s.  Bernstein enjoyed two nights at the Ritz Carlton, meals by a Michelin starred chef, and driving BMW M4’s and M2’s on The Thermal Club’s track.

Photographer: Alex Bernstein