Photographer Alex Bernstein for BMW

Alex worked with BMW and their agency, Critical Mass, to photograph the new 2019 BMW 530e iPerformance on a road trip in Tennessee.

Photographer: Alex Bernstein
Client: BMW
Agency: Critical Mass
Production: Lauren Pecorella, Emily Connor
Social Media Strategist: Kaitlyn Lee

Continue Reading

Alex Bernstein photography of Michelin’s Pilot Sport 4s test

Because of his career as a photographer, journalist, and influencer in the automotive industry, Alex Bernstein was invited to Palm Springs to test out Michelin’s newest performance tire – the Michelin Pilot Sport 4s.  Bernstein enjoyed two nights at the Ritz Carlton, meals by a Michelin starred chef, and driving BMW M4’s and M2’s on The Thermal Club’s track.

Photographer: Alex Bernstein

Continue Reading