“When she began, it was the promo itself that had to showcase her work. Now, Weinberg sees her mailings as a vehicle to drive traffic to her website. For this reason, she doesn’t include a lot of other information in her promo. “I want the images to be a peek into the larger bodies of work that exist online” she explains.
Weinberg says that in all the years she’s been sending out promos she’s “never not gotten a job or at least an inquiry about a potential job from a promo piece.” But when she checks her website stats and sees new users and potential clients who never had visited before, she knows her promos are working.”